Caring for Kids – Summer '14
Photo Art Direction, Print, Advertising
Caring for Kids is Park Nicollet's pediatrics brand. The summer messaging strategy for the brand focused on urgent care awareness and getting ready for back to school with wellness exams, sports physicals and immunizations. I art directed a backyard summer fun photo shoot with photographer Liz Banfield, then designed a series of ads, billboards and social media posts. The kids we photographed for the campaign are actual HealthPartners and Park Nicollet members and patients.