Caring for Mom & Baby

Photo Art Direction, Print
Caring for Mom & Baby is Park Nicollet's Family Birth Center brand. Before the launch of the newly remodeled birth center at Methodist Hospital, we held a photo shoot to show off the new space and tell the patient experience story. I art directed the shoot with photographer Liz Banfield, who did an amazing job capturing real patient moms, newborns and families. I designed a selection of giveaway items and print materials featuring the Caring for Mom & Baby branding and photos from the shoot.

Date: 2013  |  Agency: Park Nicollet & HealthPartners  |  Photographer: Liz Banfield
Copywriter: Alyssa Valadzko  |  Role: Art Director, Designer