Duluth Public Library

Identity, Print
The Duluth Public Library approached us for a new logo and identity system that would unify its three branches. We presented several concepts and they narrowed their decision to a concise logo lockup and a bold new color. The identity uses the typeface Telefon, which gives it a Nordic-inspired look. This seems natural for a library system in a region with a strong Scandinavian heritage.

Date: 2016  |  Agency: Swim Creative  |  Role: Art Director, Designer