Naughty or Nice
Minneapolis agency Periscope designs and mails rolls of wrapping paper for the holidays. The theme in 2011 was Naughty or Nice. Sean Lien and I teamed up to create double-sided paper so clients could choose who of their friends and family had been nice that year and who had been naughty. The paper included a URL to a website with animated GIFs featuring the naughty or nice antics of Periscope employees.