Trailfitters

Located inside the historic Fitger’s Brewery Complex, Trailfitters is Duluth, Minnesota’s premiere locally-owned outdoor store. The store’s existing brand was outdated so we initiated a comprehensive rebrand, beginning with a new visual identity system and website and extending to various other key brand touchpoints. The goal was to align the brand experience with the high-quality shopping experience and premium products offered by Trailfitters.

Created in partnership with Matthew Olin at Likewise.

VISUAL IDENTITY, WEB DESIGN, UX/UI, EXTERIOR & IN-STORE SIGNAGE, APPAREL, PRINT COLLATERAL, OUTDOOR & PRINT ADVERTISING, SOCIAL MEDIA & PRINT TEMPLATES